Why do we get up in the morning? Because we really believe that accessible 8-bit microcontrollers can make the world a better place. They have the power to be transformational in a profound (and fortunately really fun) way. If we can introduce people to microcontrollers and teach them how to apply them in their own local context ... well, that's how change happens.
Everything we do is aimed at changing the status quo and getting people to use the power of integrated microcontrollers. We do this by making our products as simple, easy to hack, and user-friendly as possible. We just happen to make great kits.
InMojo supports the Open Source Hardware Definition v1.0